{"id":21987,"date":"2016-10-28T15:24:00","date_gmt":"2016-10-28T13:24:00","guid":{"rendered":"https:\/\/www.salon-cprint.com\/en\/?p=21987"},"modified":"2020-07-02T15:52:56","modified_gmt":"2020-07-02T13:52:56","slug":"the-added-value-of-printing","status":"publish","type":"post","link":"https:\/\/www.salon-cprint.com\/en\/the-added-value-of-printing\/","title":{"rendered":"The added value of printing"},"content":{"rendered":"<p style=\"text-align: justify; margin: 0cm 0cm 6.75pt 0cm;\"><strong><span lang=\"EN-GB\" style=\"font-family: 'Helvetica Neue'; color: #333333;\">Web-to-print, printing, cutting, engraving, embroidery, design, logistics&#8230; The integration of digital technologies in the broad sense opens up new perspectives.<\/span><\/strong><span lang=\"EN-GB\" style=\"font-family: 'Helvetica Neue'; color: #333333;\">\u00a0These technologies shift the balance of the sector from fatal price competition to the added value of a complete offer that seduces creative artists and brands. An adjustment and an opportunity to be seized, right down to a change in representatives: from the purchasing team to the marketing department.<\/span><\/p>\n<p style=\"text-align: justify; margin: 0cm 0cm 6.75pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Helvetica Neue'; color: #333333;\">What does the umbrella of &#8216;digital technologies&#8217; cover in the graphic sector? Inkjet printing, sublimation&#8230;printing techniques, cutting, engraving&#8230;in short, production that transforms a raw material into a product. However, this is not all; digital technologies additionally include pre-press, CTP, CTS, finishing, as well as new integrated services such as design, campaigns, logistics and web-to-print, which also contribute to developing &#8216;personalisation&#8217; offers.<\/span><\/p>\n<p style=\"text-align: justify; margin: 0cm 0cm 6.75pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Helvetica Neue'; color: #333333;\">There, we said it! Taught at MIT or lumped together with the phenomenon of 3D printing, does the term fit the reality of the sector? Restricted for a long time to small-format branding (garments and gifts in particular), it nevertheless describes a reality: from small quantities to unique originals on demand. This tendency towards short runs can also be seen in large format, which does not use this term a lot, yet produces personalisation \u2013 whether it be signage, external communications or POS advertising. On-demand production is increasing, as are related services such as deployment. While small runs are set to develop more and more, large runs and mass production are faced with personalisation. They have not been overlooked either. Labelling or packaging that continues to be produced for an overwhelming majority through flexography or offset is seeing the digital arrive without abandoning its volume dimension.<\/span><\/p>\n<p style=\"text-align: justify; margin: 0cm 0cm 6.75pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Helvetica Neue'; color: #333333;\">When talking about ultra personalisation or mass personalisation, the key is in fact the data. When personalising wallpaper online or launching a global marketing campaign, the data goes from the client to the heart of the production system to ultimately go back to the client, providing them with information. And the entire value of this new model lies in the management of the data: its consideration, interpretation and adaptation to an existing production system associated with the development of new services that are directly linked to the specific expectations of clients.<\/span><\/p>\n<p style=\"text-align: justify; margin: 0cm 0cm 6.75pt 0cm;\"><strong><span lang=\"EN-GB\" style=\"font-family: 'Helvetica Neue'; color: #333333;\">The C!Print trade show is wholly dedicated to this new horizon of personalisation and accompanies the sector towards new high-value-added business opportunities.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web-to-print, printing, cutting, engraving, embroidery, design, logistics&#8230; The integration of digital technologies in the broad sense opens up new perspectives.\u00a0These technologies shift the balance of the sector from fatal price [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[225,121,116,118,119,115,120,114,111,117,113],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The added value of printing - Salon C!Print<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salon-cprint.com\/en\/the-added-value-of-printing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The added value of printing - Salon C!Print\" \/>\n<meta property=\"og:description\" content=\"Web-to-print, printing, cutting, engraving, embroidery, design, logistics&#8230; The integration of digital technologies in the broad sense opens up new perspectives.\u00a0These technologies shift the balance of the sector from fatal price [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salon-cprint.com\/en\/the-added-value-of-printing\/\" \/>\n<meta property=\"og:site_name\" content=\"Salon C!Print\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-28T13:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-02T13:52:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salon-cprint.com\/app\/uploads\/2016\/10\/plug-and-play1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"345\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"arnaud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salon-cprint.com\/#website\",\"url\":\"https:\/\/www.salon-cprint.com\/\",\"name\":\"Salon C!Print\",\"description\":\"Salon de la Communication Visuelle, Textile et des Arts Graphiques. 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