La Plateforme: a better way to meet the needs of purchasing advisers and advertisers

2014/11/12

In 2015, C!Print is simultaneously launching La Plateforme “Image and Communication Providers”. This new event is a response to the evolution in C!Print attendees: “At first, the attendees were almost exclusively printers and processers“ explains Guillaume Abou, exhibition manager, “and then, we started to see more and more purchasing advisers (decorators, designers, communication agencies), and end clients (retailers, key accounts, administrations). It is not enough to simply introduce these innovations to audiences such as these, they also need providers who can implement the solutions!” The creation of the Platform is the solution which meets the expectations of purchasing advisers and advertisers who were already regular attendees.

While C!Print will introduce machines, media and techniques, through their applications, on the Platform they can meet the service providers who will implement their communication projects. There will be a total of about 50 exhibitors, in four thematic zones: Customisation (marking on textiles and objects), Communication XXL (coverings, displays, signs, logos, etc.), Digital Media (screens, software, content), and Decoration & Retail Design (layout, POS advertising, merchandising, etc.).
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