Decoration & Printing
From design to decorative printing…the challenges:
What do digital technologies bring to decoration?
1 – Ephemeral decoration
- Thanks to digital printing and cutting technologies, decoration projects no longer have to be permanent or semi-permanent, shorter term projects are now also a possibility.
- The flexibility of production processes and the ease of application mean that designs can be adapted to every context, collection, season or quite simply a person’s individual needs.
2 – Personalisation
- The possibility of creating very small production runs or even unique pieces has opened up new opportunities for shopfitters.
- Hotels, restaurants and sales outlets can tailor their projects to meet their specific marketing strategies while incorporating decorative and communicative elements.
- Personalisation creates unique and renewable environments that brands can use to deploy new offers and associated services.
3 – Publishing
- Digital technologies allow decorators to design their own collections and therefore become publishers of their own ranges.
- Aside from mass production, digital technologies offer new opportunities to independent creatives by giving them access to workshops via on-demand production.
- Wallpaper, flooring, crockery, furniture, lighting, printing directly onto a door… everything is possible and can be found at C!Print.
- Hotels, restaurants, museums, shopping centres, train stations, airports, points of sale…whether the spaces are sales outlets, public places, meeting places or work places, they are communicative spaces.
- Digital technologies provide decorators, interior designers and designers with a new means of personalising these spaces.
The lines between two formally distinct worlds are becoming much more blurred: printers are creating decorative elements and decorators are becoming publishers.
Decorative printing at the heart of C!Print Lyon 2017
Technical and creative workshops, didactic masterclasses, noteworthy case studies, prospective round tables, inspirational guided tours, C!Print helps shopfitters and interior designers acquire a greater understanding of the potential of decorative printing within interior design.
PLUG&PLAY REINVENTS DECORATIVE PRINTING
Digital printing on textiles invests in interior design
In the 100m2 PLUG&PLAY workshop, you will discover a space which has been fully personalised by textile designers and interior designers with the guidance of specialists who will present the slight differences in quality between the different inkjet and sublimation printing technologies and the results obtained on a large range of different polyester or natural fibre fabrics (cotton, linen, silk).
The space will be created together with Grain de Couleur, the French specialist in inkjet printing using reactive inks.
By exploring 3 different areas, visitors can discover the added value printing brings to interior design and retail design:
- A personalised bar with materials that have been specifically developed for catering environments: anti-microbial vinyl, dry printable and erasable film, anti-shock lamination, fabric wall covering or rigid printed media…
- A Pop-Up Store modelled on a brand’s image and incorporating various innovative personalisation solutions: personalised wallpaper, adhesive fabric with 3D effects, outdoor anti-graffiti protective film, printable, tinted or chrome-effect film for covering furniture, transparent or repositionable adhesives for window displays, material-effect lamination (leather, wood, gloss, carbon)…
- A conference space modelled on the image and identity of an event or company: printing on non-slip flooring or carpet, fabrics for seating or partitions, digital totem coverings…
Even last year, at C!Print Lyon 2016, decorative printing was a major talking point. Frédéric Tisseyre, decorator and member of the PLUG&PLAY COMMITTEE, was joined by Sébastien Barcet from Artprint, Gilles Denier from HP, Benoît Grandet from Wall&Decò and Jean-Paul Espinosa from Atelier Espinosa, for a round table on decorative printing :
Those who took part in Off C!Print organised in collaboration with Nicole Barre from Les Parcours Design were able to assess the potential of digital technologies in the personalisation of spaces whether in terms of decoration, architecture, retail marketing, planning or museography. Over the course of the 3-day trade show, creatives, designers, advertisers, brands and local authorities travelled to the town of Lyon to discover the open-air ideas book.