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PLUG&PLAY: innovations & trials

WHERE TECHNOLOGICAL INNOVATIONS BECOME MARKET OPPORTUNITIES

From live production to demonstrations in pop-up spaces, PLUG&PLAY is the experimentation space. Visitors are immersed in technological innovation at the heart of the C!Print trade show and can express themselves by imagining their own campaigns, their own projects. From POS to gifts, the C!Print trade show creates a fictitious campaign to highlight very real applications modelled on the PLUG&PLAY brand. As a vast source of new ideas and personalisation technologies, PLUG&PLAY is a must-see element of the trade show.

Design, production and layout, the PLUG&PLAY 2016 – 2017 collection is implemented across the full brand identity:

plug-play-lyon

 

Live demonstration:

plug-play-1

This workshop is dedicated to demonstration, production and implementation. Product personalisation technologies are presented and a real life production line is recreated, from online personalisation to the finished product. A source of inspiration to help marking professionals develop a strong and high-value offer.

  • Laser-engraved pens and metal boxes
  • Digital printing on notebooks
  • Transfers on bags
  • Direct digital printing on T-shirts
  • Embroidery on baseball caps
  • Online personalisation solution – Web-to-Print

 

When personalised, simple objects become genuine marketing tools.

 

 

Implementation:

Interior design, decorative printing and commercial shopfitting: the full potential of personalisation techniques is demonstrated through 2 pop-up spaces. Technology, media and solutions are combined to build a high-value printing offer. Innovation takes shape across 2 virtual worlds where brands, designers, architects, decorators, marketing agencies and printers can conceive their projects, deploy their brands and devise their own campaigns.

The PLUG&PLAY pop-up spaces have been developed as a direct response to brand needs in terms of branding and customer experience, and provide purchasing advisers with new ways of creating unique projects.

In the PLUG&PLAY area you can discover the implementation of more than 30 specific materials adapted to the personalisation of a catering space.

 

2 spaces where you can discover the added value of space personalisation:

A personalised bar with materials that have been specifically developed for catering environments: anti-microbial vinyl, dry printable and erasable film, anti-shock lamination, fabric wall covering or rigid printed media…

plug-play-bar

A conference space modelled on the image and identity of an event or company: printing on non-slip flooring or carpet, fabrics for seating or partitions, digital totem coverings…

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PLUG&PLAY in figures:

  • 10 personalisation techniques
  • 200 applications displayed
  • 35 partners
  • 20 presentations and case studies
  • 20 workshops

The PLUG&PLAY team:

 

Pauline DucatManager of the product personalisation / small scale area
Pauline Ducat
656 EDITIONS

 

VIEW OUR C!Print PLUG&PLAY PHOTO GALLERY 2017:

 

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